It is the new way to advertise a brand, a company or both,
and it’s taking off like wildfire. USM Studios offers experienced advice on
video marketing.
Videos are set to hit the social sites like confetti at a
parade and at the same pace in the next few years. Soon, it will be hard to
visit any website or social networking site without having to watch a video.
This, however, is not a bad thing, if the video’s intent is clear.
Companies and individuals are increasingly engaging in video
marketing. It is a powerful tool for getting more visibility and getting a
message out. It attracts clients, customers, which attracts more money. This
form of marketing is reported to increase page one listing on Google keyword
searches by more than half. This is significant.
There are several main aspects to good video marketing:
Purpose: what is the goal of the video and how will you plan
to relay it in the video? If these objectives are known then it will be easy to
determine the platform and how to distribute it.
Platform: There are a few different platforms to try with
video. Live interviews, recorded advertisements, live webcasts or general video
tours with voiceover. All of these are good options but the business objective should
be known before choosing the platform.
Distribution: Where do you want the video to go? Who do you
want to see it? How fresh will it be in six months? A year? Answer these
questions and find the right distribution channels.
