As standard cable and satellite services become more expensive,
consumers are finding alternatives to paying the price. USM Studios examines
the growing popularity of video streaming services.
There is hardly anyone who does not know the brand names
Netflix, Hulu and Amazon Instant Video. These are the three top video streaming
services in the U.S. Netflix is on the verge of launching in Japan and other
countries. What makes these services better
than standard cable and satellite viewing is the price tag – they are
affordable. They are affordable even when movies and TV shows are purchased a
la carte. Local TV news may not be available, but most people get that on the
Internet also.
The original programming on the video streaming services is
first-rate and on par with that of network programming. Drama, comedy and
reality shows is offered, new talent is discovered and uncovered. Gone is the
advertising hype of network TV. Viewers can watch programs and films with very
few commercials or none at all. USM Studios, Inc. also realizes that standard
cable and satellite service will still be an option in the future. But in order
to compete with popular streaming services, they will need to rethink price and
provide better customer service.
