There is an incredible variety of names from which
entrepreneurs can create or choose for their business. But it takes more than
just creativity to choose the right one.
What’s In a Name?
What’s in a name? Well, there are plenty of steps to take in
finding, registering and keeping that brand new business name that epitomizes
your business.
- Research the chosen name online to see if anyone else claimed it. A Google search is good for that.
- Search for the name on the U.S. trademark database.
- Use creative thinking to tweak the business name and search again on the database.
- If not trademarked, apply for the trademark.
- Register the new name with your state.
- Create or update existing website with the new name.
- Create a new logo or update existing logo.
- Notify vendors and utility companies of the new name.
- Notify the bank and any financial institutions of the new name.
- Change business signs.
- Update telephone listing with the new name.
- Update all social media accounts with the new name.
- Order new business-related paper documents, such as business cards and stationary with the new logo and name.
Why All the Bother?
While it may seem like there are many steps to creating a
business name, it is best to protect the name you choose by following the
guidelines etched in above. No one wants to be hit with a cease and desist
order due to using a name which is already registered. US Media Studios encourages entrepreneurs and new business owners to double check
business names and take steps to protect the great one chosen.
